Salou is a tourist and residential city on the Costa Daurada (Golden Coast) Salou has thousands of visitors every year comprising mainly of English, Dutch, German and French.
Salou presents itself as a holiday destination and reference point, concentrating the majority of the basic tourism industry infrastructure in the Tarragona regions and acting as a main motor with regard to developing and capitalising on the diversity of the area’s entertainment and cultural offer. Salou is also home to the main agent for regional dynamism, the Costa Daurada’s attraction par excellence: the Universal Mediterránea complex, which consolidates the Salou product and its sphere of influence as the most important leisure centre on the Catalonian seaboard and in the Mediterranean arc in general.
Salou has Mild year-round temperatures; safe, orderly and shallow beaches offering all services and equipment; hidden coves of great natural and scenic interest; an urban design plan that gives centre stage to green spaces, plants, design and the architecture of the landscape; points of historical, architectural and monumental interest; a varied entertainment and leisure offer with highly dynamic sectors (shops and restaurants); and quality facilities have all helped to turn Salou into the “Capital of the Costa Daurada” and to earn it the top rating for Family Tourist Destinations in Catalonia. Salous beaches are a hive of activity in the summertime with some well placed Chiringuitos (Beach Bars) fully equipped to make your day on the beach as relaxing and enjoyable as possible take a look at the salou webcams page and the Salou Chiringuitos page to see what we mean.
In addition to the large variety of services and alternative activities available at the beaches, Salou has initiatives and acts for even the most diverse trends, habits and demands of today’s tourism: the opening of the Yacht Club, the future construction of a coastal route following the coves of Cap Salou, the environmental recovery of the coasts, and the execution of projects within the Plan for Tourism Excellence, which aims to turn Salou into a singular model for family tourism.
Salou has also transformed itself into an important residential destination. As a result of the city’s urban planning project to provide services and equipment, modernise its infrastructures and rezone the territory in order to achieve its re-equilibrium, plans have been implemented and carried out that have opened up the first-residence housing market. This fact, along with the city’s high standard of living, has played a key role in its spectacular demographic growth, as well as in convincing families from neighbouring towns and abroad (a high percentage of the inhabitants are from other EC countries), attracted by Salou’s conditions, possibilities and potential, to choose the city as their place of residence.
In short, Salou has projected itself as a city that cares about its services and is attentive to its community’s needs, offering ideal space both to live in and for social and professional development.
Take a walk along the promenade in Salou you will be amazed at how clean it is, not a scrap of litter to be seen, Salou is very keen to keep its clean and tidy image and no matter what time of day it is you will always se someone sweeping up or cleaning something on the promenade.
For a spectacular light and water display, make sure that you check out the fountains on Salou's promenade, they are amazing and hypnotic. See the Salou media gallery on the Salou holiday website for some video footage and photographs.