Ultramar Event Management and Salou Tourist Board Renew Agreement to Promote Town as MICE Destination

Ultramar Event Management, TUI Spain's MICE division, has renewed the agreement signed last year with the Salou Tourist Board aimed at promoting the town as a MICE destination. With this renovation, Salou will continue to feature as one of the top destinations in Ultramar Event Management's Convention Express portfolio. Last year, Salou hosted 60 congresses as a result of this agreement.

Convention Express is a product of Ultramar Event Management offering clients closer and less popular destinations so as to reduce travelling time and the cost of transport, hotel accommodation and venue rental. Salou fulfils all the requirements to be a Convention Express destination, since it has a fully equipped convention centre and a large number of hotels, as well as being well connected with the airports of Barcelona and Reus and Tarragona’s high-speed train station.

For Salou’s Tourist Board, the renewal of the agreement is a positive move since it will allow the town to give a boost to its strategies for stimulating the local economy, which were addressed in the agreement signed last year, and reinforce its position as a business tourism destination, as well as a holiday resort.

It is important to mention the interest that this agreement generated when it was signed – as well as the possibility of signing agreements with other destinations – among MICE industry suppliers. Hotels, restaurants, conventions centres, leisure centres, staff procurement agencies, etc., regard this agreement as a clear opportunity to motivate companies to hold their events, despite the crisis.